Jacob Bloch, a shoemaker from Russia, loved ballet. With fascination he would observe the dancers gliding weightlessly over the stage, rising above the physical exertion, gracefully smiling. When he fell in love with a ballerina at the beginning of the 1930s in Australia, his home of exile, he saw the other side of this gracefulness: pain and tears as soon as the curtain falls. He gave his beloved ballerina his word: he would alleviate her pain with the most comfortable pointe shoe. With this promise began the international success story of Bloch.
For weeks, until he was holding them in his hand, Bloch obsessively worked on creating the perfect pair of pointe shoes. Just a short time later they were not only adorning the feet of his ballerina, but Bloch's pointe shoes were also worn by Tamara Tournanova, the 'Black Pearl of the Russian Ballet', the world renowned dancer David Lichine and the "Ballet Russes", the ground-breaking ballet ensemble of the 20th century. And they are still work to this day. Bloch has long since been at home on the biggest international stages and dance floors and is one of the most successful shoe suppliers in the world. Ballet, jazz dance, tap, Latin, standard - Bloch has the perfect shoe for every discipline.
The upcoming ballerina trend at the beginning of this millennium presented the company with a new challenge: professional dancers didn't want to forgo the comfort of their Blochs in their free time. Enquiries for a leisure ballerina shoe came flooding into the London flagship store and the idea for the Bloch London was born. In 2008 the fashion line saw the light of day. Just like the company's founder back in the day, the young Australian designer Jozette Jazzouri has only one thing in mind: creating the perfect shoe. She masterfully manages to bring the know-how of the brand in line with the zeitgeist. The result is not only wonderful ballerinas but also wedges, classic high heels, abkle boots and jazz shoes, favourite shoes that you never want to take off - not only because they look so good, but also because they're as comfortable as slippers. Possibly the most beautiful slippers in the world?